Bangladeshi SEO professionals gathered in Dhanmondi, the heart of Dhaka. Organizers planned the event to explore trends and tackle the challenges of 2025.

Upspell, a leading digital marketing company, presented the meetup. Its CEO, Mr. Amjad Shuvo, hosted the event. SERP Heroes, a company specializing in professional SEO tools, sponsored the event. There were five keynote speakers and 13 panelists.

The event united SEO experts looking for fresh insights into current SEO practices.

Through insightful discussions and expert presentations, attendees had a valuable opportunity to learn. They exchanged ideas and explored ways to stay ahead in SERP rankings.

Here’s a breakdown of what happened and how the audience responded to the shared insights.

Overview of the SEO Meetup Presented By UpSpell 

This SEO meetup was the first of its kind by The SEO House. The event was exclusive to SEO experts, professionals, and enthusiasts. In their first event of this kind, Upspell was proud to present such a magnificent event. 

The meetup aimed to share practical knowledge, enhance collaborations, and equip professionals with strategies to tackle the growing challenges of different search engines.

Event Structure of SEO Meetup

The meetup was structured into three key segments:

1. Kickoff and Opening Speech

The event began with an opening speech by Mr. Amjad Shuvo. He welcomed everyone and shared the agenda. The discussion started at 3:30 PM on a winter Friday afternoon.

Amjad Shuvo | Founder, The SEO House & Founder CEO Upspell

2. Expert Talks: Key Topics and Insights

Five leading SEO experts in Bangladesh shared their expertise. Each speaker addressed different challenges shaping SEO in 2025.

MSI Sakib | Founder Craving Mind, Prothom Tech, Co-Founder, Yaaply

MSI Sakib, founder of Creative Mind and Prothom Tech, and co-founder of Yaaply, opened the session. He discussed “SEO Diversification for 2025: Turning Challenges into Opportunities.”

Saqline Mostak | Co-Founder, Yaaply

Saqline Mostak, also a co-founder of Yaaply, was the next speaker. He covered “Future-Proof Link Building: Proven Strategies for 2025.”

Mohammad Yousuf | Co-Founder ZUVENTURES

Mohammad Yousuf, co-founder of ZVentures, followed. He discussed “Beyond Keywords: Using Internal Linking to Build Topical Authority.”

Kawser Ahmed | CEO of Softeko

Kawser Ahmed, CEO of Softeko, spoke next. His discussion focused on “The Pareto Principle and Business Moat in SEO.”

Rashed Hasan Akash, Professional Blogger

Rashed Hasan Akash, a professional blogger, shared his experiences with AI-powered content.

Each speaker provided deep insights into their respective topics. They also answered audience questions and shared real-world experiences. This Q&A session helped attendees refine their SEO strategies.

3. Panel Discussion: Industry Leaders Weigh In

The final segment featured a 13-member panel discussion. Here, the top SEO experts from Bangladesh and beyond engaged in a lively conversation. They spoke about the upcoming challenges and opportunities in SEO.

Prequel: SEO Challenges For Professionals 

SEO was a thriving professional industry in Bangladesh until 2023. Then, various generative AI tools like ChatGPT, Gemini, and Copilot emerged. Image-generation tools such as Leonardo AI and Canva further disrupted the landscape. This phenomenon has led to the rise of AI-driven generative content.

The AI-generated blogs and images led to an overwhelming influx of content. It makes it harder for authentic content and images to rank on websites.

When Google launched generative answers, many websites saw a drop in traffic. This decline hurt their rankings.

These challenges created major issues for SEO professionals. This led to the founding of SEO House and its Meetup.

Key Takeaways from Expert Discussions

Below are some key takeaways from the experts’ discussions.

1. Diversifying SEO Strategies for 2025

MSI Sakib, founder of Creative Mind and Prothom Tech, and co-founder of Yaaply, stressed the need for SEO diversification in 2025.

His session, “Turning Challenges into Opportunities,” explored various strategies. He discussed opportunities for adapting to Google’s algorithm changes. He also addressed growing challenges in market demand and how to adjust to these shifts.

Mr. Sakib emphasized the importance of diversifying SEO strategies. A broader approach can help websites stay competitive in 2025. This will also help to tackle the increasing challenges of SERP rankings.

He encouraged reaching audiences beyond Google, including Bing, YouTube, and social media platforms.

Mr. Sakib pointed out that quality is more important than quantity for backlinks. He recommended securing backlinks from a range of trusted sources instead of only focusing on the number.

With over eight years of experience, he answered audience questions about SEO diversification. He stressed that being adaptable is key for long-term success in our changing digital world.

2. Building Sustainable and Impactful Links

Saqline Mostak, co-founder of Yaaply, was the second speaker of the event. He gave a talk on “Future-Proof Link Building: My Proven Strategies for 2025.” His session focused on building sustainable, high-quality backlinks that withstand algorithm updates.

Mr. Mostak emphasized that quality matters more than quantity in link building. He shared real examples of strategies. These tactics helped websites earn reliable backlinks and keep their rankings over time.

He stressed how important it is to network with website owners and bloggers. This can help create natural chances for link-building.

One effective approach he suggested was finding broken links on niche-relevant websites. He suggested reaching out to the site owners. Offer them useful replacement content. Then, ask for a backlink. This approach greatly helps in securing trusted and effective backlinks.

He also discussed ways to obtain backlinks from high-domain authority (DA) websites. He emphasized the need for ethical outreach. Also, he noted that creating valuable content helps attract links naturally.

The session sparked a lively discussion about link relevance and credibility. These are key for lasting SEO success.

3. Strengthening Topical Authority with Internal Linking

Mohammad Yousuf, co-founder of ZVentures LLC, was the next speaker. He gave an insightful speech on the topic called “Beyond Keywords: Using Internal Linking to Build Topical Authority.”

He stressed that structured internal linking is key. It helps improve content hierarchy and can boost search rankings. 

A good internal linking strategy helps visitors find related content easily. This also boosts topical authority.

Yousuf also pointed out that internal links share authority on a website. This allows top pages to share value with other related pages. It boosts their visibility in search results.

In the Q&A session, he talked about common internal linking issues. He also shared useful tips for organizing website content well. 

Attendees gained useful insights on the latest internal linking trends. They learned how these trends can boost topical authority.

4. Applying the Pareto Principle in SEO

Kawser Ahmed, CEO of Softeko, shared key insights in his session, “The 80/20 Rule in SEO: Focusing on What Matters.”

He explained that 20% of SEO efforts create 80% of the results. So, it’s important to focus on high-value content instead of chasing every trend.

He reminisced about his early days in the SEO industry. He shared how he optimized his time and resources to boost impact and build a steady business.

Mr. Ahmed stressed how important EEAT is in content marketing. EEAT stands for Expertise, Experience, Authoritativeness, and Trustworthiness. 

His talk offered a new view on focusing on strategies that get the best results. 

The audience was excited. They asked smart questions about building trust and authority online.

5. Experimenting with AI-Driven Content Strategies

Rashed Hasan Akash, founder of Triple A Tech BD, is a professional blogger. He is known for his innovative SEO strategies. He captivated the audience by sharing his journey of creating 6.2 million AI-powered content pieces. 

He shared real-world experiments on how AI-driven content interacts with Google’s ranking factors. 

His interactive session sparked curiosity. Attendees explored AI’s role in content creation and future SEO strategies.

The SEO House Panel Discussion

Thirteen experts joined the panel discussion. They talked about challenges and solutions for 2025. Some key takeaways:

Masum Billah Bhuiyan (Founder & CEO, Giant Marketers): Stressed the importance of evolving link-building tactics.

Kaiser Hamid (Founder & CEO, SERP Heroes): Highlighted how tools refine keyword research strategies.

Taposh Ghosh: (Taposh Ghosh | Freelance SEO Consultant) discussed the significance of well-crafted titles for long-form content.

Nahid Hasan (CEO, Bizcope Digital LTM): Provided insights on eCommerce SEO strategies in Bangladesh.

Abu Tahir Sumon (MD, Awama Technologies): Answered advanced questions on backlinking methods.

Md Hafizur Rahman: Advocated for micro-niche strategies and personalized local search tactics.

Atikur Rahman Tonmoy (CMO, Wedaves): Shared predictions for upcoming SEO challenges and industry trends.

The session, scheduled for only an hour, extended well beyond its allocated time (3 Hours) due to high audience engagement.

Building a Community: The Heart of The SEO House

Beyond technical strategies, The SEO House emphasized community building. The event encouraged collaboration, knowledge sharing, and networking among SEO professionals. Attendees left with actionable strategies and valuable connections.

Looking Ahead: Strengthening the SEO Community

SEO is always changing. Events like The SEO House help set industry standards. 

The insights experts share serve as a roadmap for navigating ranking challenges in 2025 and beyond. 

The SEO community can stay ahead in a competitive digital world by learning and adapting.

Final Thoughts

The SEO House Meetup successfully united industry leaders and professionals to tackle the future of SEO. 

The talks, expert views, and audience input showed a clear need for innovation and flexibility in the field. 

To succeed in 2025 and beyond, staying informed and connected is crucial. This will help us tackle challenges and grab new opportunities.