Deepseek, a new AI tool from China, is greatly impacting SEO professionals and content writers. Since its launch, this generative AI powered platform has played a big role in US tech stocks’ $1 trillion meltdown.
The hype surrounding this new generative AI has now been met with a reality check. With nearly a decade in the professional SEO industry, we at Upspell are excited about Deepseek’s immense potential.
We’ve tested it—leveraging it for research, on-page and off-page SEO, technical SEO, and content creation.
This article will examine how DeepSeek AI is changing SEO content writing in 2025. But first, let’s examine the evolution of AI in these fields.
Brief History: The Evaluation of AI in SEO and Content Writing
The evaluation of AI in SEO and content writing can date back to September 4, 1998, when Google was launched.
SEO was simple back then! Pages simply ranked higher by staffing keywords that matched user queries.
In 2015, Google introduced RankBrain, its first AI-powered ranking system. This shifted SEO from keyword matching to understanding search intent.
As a result, SEO professionals had to refine their strategies. The need for researching keywords in the content, optimizing on-pages, and building backlinks becomes imminent for success. .
Today, AI plays a major role in SERP results. Now, search engines can evaluate content quality, structure, and relevance in search results.
In 2018, OpenAI launched the Generative Pre-trained Transformer (GPT) model. It simply revolutionized the professional content writing process. SEO professionals could generate content at scale, but there were always concerns about the quality of the content.
Generative AI tools like ChatGPT, Gemini, LLaMA, and Copilot assist in content creation. These tools enhance readability, engagement, and contextual depth. They also help align content with user intent and search engine guidelines.
ChatGPT currently leads the market among AI tools. However, since January 20, 2025, its dominance has been challenged by the Chinese startup DeepSeek.
What is Deepseek?
DeepSeek is an AI company that provides text-based answers to user queries. It works similarly to ChatGPT. On January 20, 2025, it released its R1 V3 model under an MIT license. This allows users to use it freely for personal and commercial purposes.
The company was founded in 2023 by Liang Wenfeng, a math prodigy and software developer. Based in Hangzhou, China, it quickly gained attention. Its AI models rival OpenAI’s technology but at a lower cost.
After weeks of testing, we at Upspell are impressed. DeepSeek performs advanced semantic analysis. It understands user intent better than many AI alternatives.
Most AI tools focus on keyword density and readability. DeepSeek goes further. It evaluates content on a deeper level.
For AI writers who rely on AI-driven tools, DeepSeek is one of their optimization solutions.
Deepseek’s Impact on SEO
As of 2025, nearly all SEO professionals rely on generative AI. Whether it’s ChatGPT, Gemini, Copilot, or other advanced tools, they use them all. From keyword research to Natural language processing (NLP) term extraction, topic research, content generation, and semantic SEO writing, AI-powered tools are now essential in SEO workflows.
In this section, we’ll explore DeepSeek’s impact on SEO. But first, let’s look at the evolution of AI-driven content for online reputation management systems.
1. AI-Driven Content Evaluation
Over the past three years, AI-driven content has evolved significantly. Google clarified its stance on AI-generated content on February 8, 2023.
In that article titled Google Search’s Guidance on AI-Generated Content, it stated that ‘’Google will reward high-quality content—regardless of whether it is created by AI or humans.’’.
Since then, AI-powered SEO content has become more widespread. However, it has also raised concerns about quality, originality, and ethics.
In our testing, we found that DeepSeek delivers higher-quality content with deeper insights. It also provides more contextually relevant responses compared to other generative AI tools.
Recently, we’ve observed a shift from keyword-based rankings to intent-focused seo rankings factors. As advanced AI models continue to rise, DeepSeek has demonstrated a strong ability to understand user intent.
Our testing also revealed its excellence in grasping user intent. This leads to higher engagement and better search rankings in digital marketing strategy.
With the rapid advancement of large language models, it’s clear that DeepSeek has strong potential to shape the future of generative content.
2. Advanced Keyword Research and Search Intent Optimization
One of DeepSeek’s biggest strengths is its ability to go beyond basic keyword matching. Instead of just identifying words, it understands their meaning and analyzes the context. It also prioritizes user intent over exact keyword matches.
For example, if someone searches for the best running shoes, DeepSeek doesn’t just look for pages stuffed with that phrase. It evaluates whether the content addresses key user concerns, such as durability, comfort, pricing, and reviews. This deeper understanding helps professional website development create more relevant and valuable content.
3. On-Page SEO Enhancements
Over the past three to four weeks, we have extensively used this Huangzu-based AI company. From refining headings to organizing paragraphs to formatting, DeepSeek has made content easier to read and navigate.
Our analysis showed that pages optimized with DeepSeek saw a 35% increase in click-through rate (CTR). It also improved user dwell time and reduced bounce rates.
The new startup is found to enhance content by improving structure, formatting, and readability. Additionally, it also helps create a more user-friendly experience. Moreover, we found that DeepSeek excels at suggesting images and infographics.
Research shows that multimedia-rich content keeps users engaged 88% longer than text-only content. DeepSeek leverages this to boost on-page SEO performance.
How Can DeepSeek Improve On-Page SEO?
The new Chinese AI startup offers multiple ways to optimize your pages. Here are some key areas:
1. Optimizing Meta Titles and Descriptions
DeepSeek helps refine title tags (50–60 characters) for optimal length and keyword placement. It also ensures uniqueness. Additionally, it crafts compelling, keyword-rich meta descriptions to improve CTR.
2. Content Optimization and Readability Improvement
DeepSeek detects missing or over optimized keywords in content. It suggests semantic and LSI keywords for better topical relevance. We also used it to compare content with competitors to identify gaps.
It enhances readability by improving sentence length, paragraph structure, and subheadings (H2/H3/H4). This leads to a better user experience (UX/UI) design for professionals.
3. Heading Tag Optimization
DeepSeek ensures a well-structured page by checking the heading hierarchy. It verifies that there is only one H1 per page and that subheadings follow a logical order (H2 > H3 > H4).
4. URL Structure
SEO-friendly URLs are crucial. DeepSeek generates optimized, keyword-rich URLs when you provide content and request suggestions.
5. Image Optimization
DeepSeek helps with image SEO by suggesting descriptive alt text and file renaming. This makes it easier for search engines to index multimedia elements.
6. Internal Linking
DeepSeek analyzes your content and suggests contextual, relevant anchor text for internal links. It also identifies opportunities to link to related pages or blog posts, improving navigation and SEO.
7. Identifying Content Gaps
By analyzing competitor URLs, DeepSeek highlights their strengths and weaknesses. It pinpoints content gaps in your pages, offering valuable improvement suggestions.
How to Get the Best Results from DeepSeek
To maximize DeepSeek’s effectiveness, provide clear input. Share your content (text, HTML, or URLs), targeted keywords, and competitor URLs.
The more precise your query, the better insights you’ll receive.
4. Technical SEO and Website Performance
The technical aspects of a website play a crucial role in SEO. If your website performs poorly or loads slowly, it can lead to a higher bounce rate, ultimately resulting in lower rankings on search engine results pages (SERPs).
When it comes to solving technical SEO issues and improving website performance, Deepseek can be the cooking oil for your deep-fried chicken—an essential ingredient for success.
How Can Deepseek Help in Technical SEO and Improve Your Website Performance?
Here’s how DeepSeek can be a handy tool to help in technical SEO and improve your website’s performance:
1. Coding and Configuration Review
- Robots.txt Analysis: If you share your robots.txt file, Deepseek can identify misconfigurations and help you resolve them.
- Schema Markup Validation: If your structured data contains syntax errors or missing properties, Deepseek can validate and correct them. Just copy and paste your schema markup.
- Canonical Tags: It can also review URLs to ensure proper canonicalization, preventing duplicate content issues.
2. Crawl Data Analysis
If you provide exported crawl data (e.g., URLs, status codes, and meta tags), Deepseek can help you:
- Identify 4xx/5xx errors, orphaned pages, and thin content.
- Detects duplicate title tags and meta descriptions.
- Highlight pages missing canonical tags, hreflang attributes, or mobile responsiveness.
3. JavaScript SEO Guidance
- Client-Side Rendering Issues: Share your page’s raw and rendered HTML, and Deepseek will check if critical content (text, links, headers) is hidden from crawlers.
- Lazy Loading Optimization: It can suggest best practices, such as using <img loading=”lazy”> instead of JavaScript-based lazy loading.
4. Performance Optimization
- HTML/CSS/JS Code Review: Share code snippets, and Deepseek will suggest optimizations like minification and reducing render-blocking resources.
- Image Optimization: It can recommend formats like WebP or AVIF, suggest compression tools, and guide you on <picture> tag implementation.
5. Core Web Vitals Fixes
- Largest Contentful Paint (LCP) Optimization: Deepseek can help optimize hero images, font loading, and server response times.
- Cumulative Layout Shift (CLS) Fixes: It can suggest setting image dimensions and avoiding dynamic ads above the fold.
- Interaction to Next Paint (INP) Improvements: It may be recommended that JavaScript event handlers be simplified or long tasks be broken up.
6. Generate SEO-Friendly Code
- Structured Data: Ask for schema templates (e.g., FAQ, Product, Article), and Deepseek can generate them for you.
- Redirect Maps: Provide old and new URLs, and it will generate Apache/Nginx redirect rules.
- Robots.txt Files: Deepseek can create a custom robots.txt file based on your site structure.
7. Additional Technical SEO Assistance
Hreflang Validation: It can validate your hreflang markup for language and country codes, ensuring proper reciprocal annotations and URL linking.
8. Log File Interpretation
If you share server log snippets, Deepseek can:
- Identify Googlebot crawl patterns and frequency.
- Highlight wasted crawl budget on non-essential pages (e.g., admin paths).
9. Migration Checklists
Deepseek can provide step-by-step checklists for:
- HTTPS migrations, including mixed content fixes and SSL checks.
- Domain/URL structure changes, ensuring proper redirects, canonicals, and internal linking.
10. Educational Support
- Explain complex technical SEO concepts (e.g., the difference between canonical tags and 301 redirects or prerendering vs. SSR).
- Simulate troubleshooting workflows (e.g., answering questions like “Why isn’t my page indexing?”).
Limitations of Deepseek
While Deepseek is a powerful tool for SEO professionals, it has some limitations:
- No Live Crawling: You must manually provide data (e.g., code, logs, or URLs) for analysis as Deepseek cannot crawl live data.
- No Tool Substitutes: Metrics like Core Web Vitals should be checked using Lighthouse or PageSpeed Insights before sharing results for analysis.
How to Get the Best Results from Deepseek
To maximize the effectiveness of Deepseek, ask specific and well-structured questions, such as:
- “Why are my pages not indexing?”
- “Why did my traffic drop after migrating to HTTPS?”
By using Deepseek for technical SEO, you can identify gaps, address performance issues, and optimize your website more effectively.
5. Off-Page SEO and Link Building
While DeepSeek can’t directly build backlinks or analyze live backlink profiles like Ahrefs or SEMrush, it serves as a strategic advisor for off-page SEO and can assist in planning link-building campaigns.
How can DeepSeek help in your off-page SEO efforts?
Here’s how you can enhance your off-page SEO and improve link-building efforts using DeepSeek:
1. Competitor Backlink Analysis
If you share competitor URLs or their backlink data (exported from tools like Ahrefs), DeepSeek can:
- Identify their top referring domains (e.g., guest post sites, directories, niche forums).
- Highlight potential link-building opportunities (e.g., unlinked brand mentions, broken links).
- Suggest high-authority, relevant domains based on metrics like Domain Authority (DA) within your niche.
2. Content Ideas for Backlink Opportunities
DeepSeek can brainstorm link-worthy content and recommend effective content formats, such as:
- Infographics
- Data-driven studies
- Industry statistics
These content types naturally attract backlinks and improve domain authority.
3. Outreach Strategy
DeepSeek can assist in drafting personalized emails for backlink outreach campaigns. It can help with:
- Crafting tailored guest post pitches
- Finding broken link-building opportunities for outreach
- Creating a follow-up email template to improve response rates
4. Guest Posting and Collaborations
DeepSeek can suggest relevant websites in your industry for guest posting opportunities. It can also:
- Helped brainstorm data-driven angles or unique perspectives for guest post pitches
- Assist in refining and editing outreach emails
5. Unlinked Brand Mentions
If your brand has been mentioned online without a backlink, DeepSeek can help by:
- Identifying unlinked mentions
- Crafting an email request to ask website owners for a backlink
6. Social Signals and Brand Visibility
DeepSeek can assist in creating shareable social media marketing strategies to help amplify your outreach and generate backlinks.
7. Toxic Link Analysis
If you provide a list of backlinks, DeepSeek can:
- Flag spammy or low-quality domains
- Suggest disavowing harmful links to maintain a clean backlink profile
8. Educational Support
DeepSeek can clarify link-building tactics and warn against black-hat SEO practices like:
- Private Blog Networks (PBNs)
- Link farms
- Paid or spammy backlinks
Limitations of DeepSeek for Off-Page SEO
- You need to export backlink data from tools like Ahrefs or Google Search Console for analysis.
- DeepSeek does not perform live crawling or backlink discovery.
Deepseek’s Impact on Content Writing
As an AI assistant, DeepSeek can be your partner in content writing, helping you create, optimize, and refine content for search engines. It also enhances user intent alignment and improves readability. Below are some ways DeepSeek can assist in content writing:
1. Assist in keyword research and integration
If you can provide the primary keyword, Deepseek can provide suggestions for longtail variations, LSI, and semantic versions of those keywords.
Furthermore, the platform can advise on natural keyword placements without over optimizing it. For integrating those keywords, we recommend contextually adding those keywords with related terms.
2. Assist in SEO-optimized content outlines
There are many instances in writing where you have a topic but struggle to create an outline. This is a common challenge, and AI tools can assist in structuring your ideas effectively.
While ChatGPT can generate outlines, our content writers at Upspell have found that DeepSeek often provides more unique and insightful results.
Example of an Outline Generated by DeepSeek
H1: 10 Best Running Shoes for Marathon Training (2025)
H2: What to Look for in Marathon Running Shoes
H3: Cushioning and Shock Absorption
H3: Breathability and Weight
H2: Top 10 Picks for Marathon Runners
H2: How to Break In Your New Running Shoes
Important Reminder:
Always review the AI-generated outline carefully, as generative AI may occasionally misinterpret intent or structure. Adjust and refine it to align with your specific needs.
3. Improve readability and engagement
Content is created for a variety of audiences, including high school and university students, corporate professionals, legal experts, and medical practitioners. Each group has different levels of understanding and familiarity with industry-specific terminology.
For example, an 8th-grade student may struggle to comprehend legal documents due to complex jargon. To improve readability and engagement, DeepSeek can be a valuable tool. Here’s how you can enhance content accessibility:
1. Simplify Complex Text
- Break down long or complicated sentences into shorter, clearer ones.
- Rephrase jargon-heavy content to make it more digestible.
2. Use Subheadings and Bullet Points
- Organize content with subheadings for better structure.
- Implement bullet points or numbered lists to improve readability and engagement.
3. Optimize Readability Score
- Aim for a readability level between 6th and 8th grade for better accessibility.
- Use DeepSeek to analyze and adjust readability levels accordingly.
4. Internal Linking and Anchor Text Optimization
There are instances where optimizing anchor text is crucial for better internal linking opportunities. Your anchor text should be descriptive and relevant to the content, but it’s important to avoid over-optimization keywords.
Here are a few key points to keep in mind:
- Use natural variations of keywords while ensuring the intent matches the linked content.
- Keep it contextual—the anchor text should flow naturally within the content.
- Avoid generic terms like “click here” or “read more” when possible.
5. Generate FAQs
SEO content writers often struggle to identify the right frequently asked questions (FAQs). The new Chinese AI tool, DeepSeek, can significantly help in finding the most commonly asked questions.
After extensive testing, we’ve found that DeepSeek generates better FAQs than other AI tools on the market, making it a valuable resource for writers. Furthermore, it can add value to the content with a keyword-filled, rich snippet.
Final Thoughts
Deepseek is emerging as a handy tool for SEO and content writing. Its AI capabilities go beyond simple keyword optimization. The Chinese startup swiftly offers deep semantic analysis, intent-based content evaluation, and robust technical SEO insights.
From refining on-page to technical SEO, Deepseek provides a competitive edge for those looking to stay ahead in SERP results.
Our testing at Upspell has shown that this AI tool significantly enhances content quality and improves the overall user experience.
As AI continues to shape the future of SEO, adopting tools like Deepseek can help SEO professionals create more impactful, search-friendly content while maintaining authenticity and relevance.
Whether you’re an SEO professional or a content writer, leveraging Deepseek could be your strategic move to stay competitive in 2025 and beyond.
