When a user searches online, you always try to make sure they see something good and relevant. Something that makes them interested in what you offer and ready to become a customer.
So, the question is, how to manage online reputation?
Your digital reputation is how people see your business on the internet. It is based on what they find when they search for your website.
Generally, they go for reading things like reviews from clients or customers, social media posts, and other online content.
This digital reputation can be shaped by many terms, including
- In the customer or client review section, what people say about your service or product.
- There are some common social media platforms, including Facebook, YouTube, Instagram, TikTok, Twitter (now X), and LinkedIn.
How much of your business is active on social media platforms, which also increases digital reputation?
- What kind of quality content shows up when people search the name of your business is also important.
What Is Online Reputation Management?
Sometimes, your business might face negative comments or bad reviews about your service or product from clients. That’s why it is important to protect your image online, and this is where Online Reputation Management (ORM) comes in.
Online reputation management is defined as how people see your business on the internet, carefully managing that scenario.
ORM involves replying to negative comments with a positive, customer-friendly, professional reply, highlighting positive feedback, and fixing any false information about your business.
The ultimate goal is to build and protect a good image online about your business or brand.
How Online Social Platforms Manage Your Digital Reputation
Facebook:
You can share or post about your business website, including its services or products. Or you can write a brief article about the company and its services. Facebook lets people share opinions about your business through posts, reviews, and comments.
A good presence with positive interactions can help build trust in the company or business.
YouTube:
You can make videos on your service and products and post them on YouTube. Positive videos, likes, and comments can improve your company or brand reputation, while negative content can harm it.
Instagram:
Instagram is all about visuals. You can post high-quality images and reels about your company’s service and get good engagement as likes and comments, which will help you to build a strong and positive image.
TikTok:
If you post a video on TikTok, it goes viral very quickly. This feature can be good for your reputation. Positive trends and creative content can boost your company’s image.
Twitter (X):
On Twitter (now called X), people get involved in news and opinions in real time. They share necessary or trendy topics and also give comments on them.
Quick responses to feedback and sharing useful content can help maintain a good reputation for the company.
LinkedIn:
On that platform, various companies and individuals create their professional accounts to get known easily in the professional world. In there, your business image matters.
Sharing your achievements and connecting with industry professionals can improve your digital reputation for the company.
How to Push Down Bad Reviews in Search Results
If your website carries some bad reviews online, there are some remedies to make them less visible. Instead of that, more good stuff will be visible online in front of the audience.
You can’t erase them; either you can bury them under good content.
Ask happy customers to leave good reviews—if you have so many good reviews of your service or product, people naturally ignore the less or older bad reviews.
Show off good reviews on your website— Put good or classy reviews with a rating from clients on your homepage or in places people can see easily.
Update your best content— Keep updating your blog posts and make them resourceful for your audience. Top-class websites have more than hundreds or thousands of blogs written about their service and product.
Get other websites to link to your good content—when writing quality content, put in other website links that will make Google trust your pages more.
Work with influencers in your field—You can invite social media influencers to your office to make videos about your business and ask them to talk about your business in a positive way.
Show proof that other companies trust you— In your website pages, you can add award-winning images and your partnerships with other businesses. And you can mention the social media portion available on your page to share.
Media Channels to Use in Your Online Reputation Plan
When managing your online reputation, it is helpful to think about three types of media—owned, earned, and paid.
Owned Media
Owned media means your business has full control over the platforms and the content.
Examples include your official website, social media strategy, and blog. Since you manage these platforms directly, you can decide how your brand looks to others and what message you share.
Earned Media
Earned media refers to when other people talk about your business on their online platforms. You do not pay for it or control it.
This includes such things as customer reviews, news stories written by someone else about your service or product, or social media mentions. Good earned media helps build trust and a strong reputation.
Paid Media
Paid media is that online advertising platform where you have to pay for your advertisement.
This category includes social media ads, search engine ads, or sponsored content, and ppc marketing. Paid media makes your brand known worldwide and helps to reach more people around the world.
Hire an Online Reputation Management (ORM) Expert
For Online Reputation Management (ORM) experts and internet marketing agency, it is their job to help people, businesses, or brands look good on the internet. Their task is to make sure that, when a user searches your name or company online, they will see positive and trustworthy information.
These experts analyze:
- What is being said about you online?
- They fix any negative content if possible.
- They always have a strategy to keep your online image strong and positive.
Example:
Imagine there is a small bakery in town. Among the regular customers, most of them like their cakes and cookies, but a few people left bad reviews online.
Now, when someone who is not a customer searches for the bakery on Google, the bad reviews show up first, even though they are not true.
An Online Reputation Management (ORM) expert can help with this online issue. They can write SEO-friendly articles about the bakery, reply nicely to the bad reviews, and make sure the good reviews show up first.
This method will help more new people to see the bakery in a positive way and make them want to visit!
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Final Thought: Use Effective Strategies to Build A Strong Online Reputation
When people from around the world search online, keeping a good name online is essential for your business. A positive output in search engine marketing will rocket your business like a rocket.
When people search for your company, you want them to see helpful, positive outputs. That’s why managing your digital reputation is key.
Share good content, reply nicely to comments, and ask happy customers to leave reviews. If something bad shows up, don’t ignore it; fix it with smart and friendly actions. And if it feels too hard to handle on your own, it’s okay to get help from an expert.
A strong online image helps people trust your business and makes them more likely to become your customers!
